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Millennium Announces First Clinical Data For TAK-700 Prostate Molecule At ASCO GU

admin — Wed, 10 Mar 2010 01:00:00 +0000

Millennium: The Takeda Oncology Company today announced the presentation of safety, pharmacokinetic and efficacy data from the Phase I portion of a Phase I/II clinical trial evaluating TAK-700 in patients with metastatic castration resistant prostate cancer (mCRPC). These data were presented at the American Society of Clinical Oncology Genitourinary Cancers Symposium (ASCO GU), held March 5-7, 2010 in San Francisco, CA…

ImmunoGen, Inc. Announces Orphan Drug Designation Granted To IMGN901 For Treatment Of Merkel Cell Carcinoma By US FDA And EU COMP

admin — Wed, 10 Mar 2010 00:00:00 +0000

ImmunoGen, Inc. (Nasdaq: IMGN), a biotechnology company that develops targeted anticancer products using its antibody expertise and Targeted Antibody Payload (TAP) technology, announced that the US Food and Drug Administration (FDA) has granted orphan drug designation to its IMGN901 compound when used for the treatment of Merkel cell carcinoma (MCC). Through a separate process, the European Union (EU) Committee for Orphan Medicinal Products (COMP) concurrently also granted IMGN901 orphan medicinal product designation for the treatment of MCC…

BG Medicine And Abbott To Develop Galectin-3 Test For The I-STAT(R) System

admin — Tue, 09 Mar 2010 23:00:00 +0000

BG Medicine, Inc. announced that it has entered into an agreement with Abbott Laboratories (NYSE: ABT) to extend its current development and commercialization collaboration to include the development of a galectin-3 test for Abbott Point of Care’s i-STAT® System. Galectin-3 is a novel biomarker that may play a role in detecting the development and progression of heart failure…

Vets Welcome Extension To UK Pet Travel Protection

admin — Tue, 09 Mar 2010 21:00:00 +0000

The European Parliament has voted 618 votes to 17 for an extension to the transitional arrangements contained within the regulation on the non-commercial movement of pet animals (Reg. 998/2003) which afford the UK additional protection against rabies, ticks and tapeworms. The British Veterinary Association (BVA) and British Small Animal Veterinary Association (BSAVA) have been lobbying MEPs to support the extension and have strongly welcomed this decision…

The Royal Pharmaceutical Society Appoints New Chief Executive

admin — Tue, 09 Mar 2010 20:00:00 +0000

The Royal Pharmaceutical Society today announced the appointment of Helen Gordon as Chief Executive of the new Professional Leadership Body. Mrs Gordon will join the Society on the 1st of July. Mrs Gordon comes to the Society from her current position as Chief Executive of the Royal College of Obstetricians and Gynaecologists. Prior to leading the RCOG for the past five years, Mrs Gordon was Chief Executive of Queen Mary’s Sidcup NHS Trust from 2000-2005. RPSGB President, Steve Churton said: “I am delighted to welcome Helen to the Society at this pivotal time in its history…

Link Between Hepatitis C And Insulin Resistance Surprises Scientists

admin — Tue, 09 Mar 2010 20:00:00 +0000

Scientists in Australia found that when they studied insulin resistance in people with Hepatitis C little or none of it was in the liver and nearly all the insulin resistance occured in muscle, which surprised them because Hepatitis C is a liver disease that not only leads to cirrhosis and cancer, but also makes people three to four times more likely to develop Type 2 diabetes. You can read about the study that led to these findings in the March 2010 issue of the journal Gastroenterology, which is also available online…

Dr Avijit Banerjee Confirmed For 2010 British Dental Conference And Exhibition

admin — Tue, 09 Mar 2010 19:00:00 +0000

The BDA is proud to announce that the respected clinical expert Dr Avijit Banerjee has been confirmed to join the prestigious panel of speakers appearing at the 2010 British Dental Conference and Exhibition, to be held on the 20 – 22 May 2010 at the Liverpool Arena and Convention Centre (ACC). Dr Banerjee, Senior Lecturer and Honorary Consultant in Restorative Dentistry at King’s College London (KCL) Dental Institute at Guy’s Hospital, will be delivering a presentation titled Revolutions in caries management – minimal invasive dentistry in practice…

British Dental Conference And Exhibition 2010

admin — Tue, 09 Mar 2010 18:00:00 +0000

Tickets are now available for the BDA’s British Dental Conference and Exhibition, which takes place at Liverpool’s Arena and Convention Centre (ACC) from 20-22 May 2010. The conference features a wide selection of both clinical and motivational speakers who are guaranteed to inspire delegates with new ideas. The conference will feature speakers and topics that are relevant to the full dental team and will be full of information and techniques that can be implemented in practise…

ECG Screening Of Hyperactive Children Borderline Cost-effective

admin — Tue, 09 Mar 2010 17:00:00 +0000

Evaluating children for underlying heart problems before prescribing stimulant medications can identify children at risk for sudden cardiac death, but electrocardiogram (ECG) screening is of borderline cost-effectiveness compared to current practice, according to research reported in Circulation: Journal of the American Heart Association…

Ford’s Focus on Social Media: Scott Monty Interview

admin — Tue, 09 Mar 2010 16:04:26 +0000

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.

While in Dearborn, Ford’s Head of Social Media, Scott Monty, extended to me an invitation to The Henry Ford Museum, The Rouge Truck Factory and a visit to Ford’s World Headquarters where we did a short interview. In the interview, Scott talked about the place for social media with Ford’s new product lines, local social media work with Chapter 2 of the Fiesta movement and advice for companies on empowering communities.

Being able to learn about the history of this 100+ year old company through experiences at The Henry Ford and Rouge Factory tours was very informative. Being able to sit down with Bob Kreipke, Ford’s full time historian and hear stories about Henry Ford and Thomas Edison, company history and the evolution of Ford was priceless.

Fast forward over 100 years and Ford is a very different company, as is the automotive industry. It’s not enough to be innovative but to be able to innovate quickly and connect with customers in more meaningful ways. Based on my discussions with Scott, Ford is very committed to making those connections. Watch the interview below to get more insight on how Ford is approaching social media:

Click here to view the embedded video.

By leveraging technology and the social web, Ford is moving from being known as “A truck and Mustang company” to a “Car, utility and truck company”. I think the decision to focus on local social media marketing is great evidence of understanding audience in a social strategy. So much of what companies are doing in the social space is a shotgun approach based on popular applications vs focusing on where and how actual customers spend their time.

Check out the The Ford Story, a great example of a corporate social media aggregator not only of Ford social web participation, but of what others are saying about their brands. I can’t imaging any active brand online not launching a site like this.

What are some great examples of consumer brands you think we should focus on in future posts? What kind of insights would you like to learn more of from those kinds of companies when it comes to the social web?

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